the humble story isn't this long, drawn out, ground-breaking, industry shifting origin charged by an emotional or profound experience... it's the complete opposite.

honestly, we're a bit exhausted by what beauty has become. the story line for us is quality products at an affordable price for everyone, everywhere. applying makeup should be artful, expressive, creative, and personal- but buying makeup brushes should be simple.

and to us, simple isn't basic... simple is great, but humble.